Sleepwear Market Demand, Size, Share, Growth and Forecast | 2035

Sleepwear Market Outlook

According to a report by Expert Market Research (EMR), the global sleepwear market size achieved a value of USD 12.91 billion in 2024. Driven by factors such as increasing consumer spending on comfort-driven apparel, the growing awareness of the importance of sleep quality, and innovations in sleepwear fabrics, the market is expected to grow at a compound annual growth rate (CAGR) of 9.7% from 2025 to 2035, reaching an estimated value of USD 29.70 billion by 2035.

Sleepwear, which includes items such as pajamas, nightgowns, and robes, is a segment of the apparel industry dedicated to comfort and functionality during sleep. As a category, it has evolved significantly over the years, with innovations in fabric technology, improved designs, and an increasing focus on wellness. Sleepwear not only plays a functional role in ensuring comfort during rest but also serves as a fashion statement for many consumers. The market’s expansion is supported by the growing trend of wellness and self-care, with an emphasis on high-quality sleep, which has led to greater consumer investment in comfortable and luxurious sleepwear options.

Growth Drivers

Several key factors are driving the growth of the global sleepwear market. One of the major drivers is the increasing focus on health and wellness, particularly the emphasis on improving sleep quality. As consumers become more aware of the importance of sleep for overall well-being, there has been a surge in demand for products that contribute to a better sleeping experience, including premium sleepwear. The growing awareness of sleep hygiene, coupled with the rise in stress-related sleep issues, has led to higher investments in products that enhance comfort during rest, which includes high-quality sleepwear.

In addition to wellness trends, the increasing disposable income in emerging markets is also contributing to the demand for sleepwear. As global middle-class populations grow, particularly in countries such as India, China, and Brazil, there is an increasing appetite for comfort-driven and luxurious sleepwear products. As a result, consumers are shifting towards higher-quality sleepwear options, such as premium cotton, silk, and eco-friendly fabric designs, which offer both comfort and luxury.

The rapid evolution of e-commerce has also played a significant role in expanding the global sleepwear market. Online shopping platforms offer consumers a wide variety of choices and greater convenience when purchasing sleepwear. Furthermore, the ability to access customer reviews and product recommendations has increased consumer confidence in purchasing sleepwear online, thus driving the market growth.

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Product Trends and Innovations

The global sleepwear market has experienced significant shifts in consumer preferences over the last decade, driven by the demand for more functional, comfortable, and stylish products. Traditional sleepwear items like cotton pajamas and flannel nightgowns continue to hold a strong position in the market, but innovative designs and fabrics have opened new avenues for growth. Among these innovations, there has been an increasing demand for sleepwear made from moisture-wicking, cooling, and breathable fabrics that help regulate body temperature and improve sleep quality.

Moisture-wicking fabrics, such as polyester blends and technologically advanced fabrics like Tencel, have become popular due to their ability to keep wearers cool and dry during sleep, reducing night sweats and discomfort. These innovations are particularly beneficial in tropical and hot climates, where consumers are seeking comfort during warmer nights. Additionally, sleepwear made from natural fibers such as organic cotton, bamboo, and hemp is gaining traction among environmentally conscious consumers who prefer eco-friendly options.

Furthermore, sleepwear brands are introducing products that cater to specific needs, such as maternity sleepwear, sleepwear for sensitive skin, and sleepwear that promotes relaxation. Maternity sleepwear, for instance, is designed with extra comfort and support for pregnant women, while sleepwear designed for sensitive skin is made from hypoallergenic fabrics. These specialized offerings are contributing to the broadening of the sleepwear market, attracting consumers with diverse needs.

Loungewear and athleisure are also increasingly influencing the sleepwear market. Many sleepwear items, such as soft leggings, oversized shirts, and cozy robes, are designed to serve both as comfortable sleepwear and stylish loungewear for home use. This dual-purpose appeal has contributed to the growing popularity of sleepwear as a lifestyle product, allowing consumers to seamlessly transition from sleep to relaxation during the day.

Sleepwear Market Segmentation

The market can be divided based on the end-user, distribution channel, and region:

Market Breakup by End- User

• Men
• Women
• Kids

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Discount Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global sleepwear market. Some of the major players explored in the report by Expert Market Research are as follows:

• American Eagle Outfitters, Inc
• Jockey International, Inc.
• Wacoal Holdings Corporation
• Hanesbrands Inc.
• Ralph Lauren Corporation
• H & M Hennes & Mauritz AB
• PVH Corporation
• Gap, Inc
• Lunya Company
• Sleeper LLC
• Others

Sustainability Trends

Sustainability is an increasingly important factor driving change in the global sleepwear market. As consumer awareness regarding environmental issues grows, there is a rising demand for sleepwear products that are both comfortable and eco-friendly. Consumers are increasingly seeking brands that use sustainable materials, reduce waste, and adopt ethical manufacturing practices.

Sleepwear manufacturers are responding by incorporating sustainable practices into their product lines. Fabrics made from organic cotton, recycled polyester, and biodegradable materials are gaining popularity. Brands are also moving towards using natural dyes and packaging that reduces environmental impact. Furthermore, there is an increasing trend toward transparency, with companies providing detailed information about the sourcing and production of their sleepwear to align with consumer values around sustainability.

The rise in demand for eco-friendly sleepwear has led to the growth of brands specializing in sustainable fashion. As sustainability continues to be a major factor in consumer purchasing decisions, the sleepwear market is expected to see further growth in the production of ethically made and environmentally conscious products.

Challenges and Constraints

Despite the positive outlook, the global sleepwear market faces certain challenges. One of the key challenges is the high level of competition within the market, with numerous global and local brands vying for market share. To maintain competitive advantage, brands must continually innovate in terms of design, fabric technology, and sustainability.

Additionally, the market is also influenced by the fluctuating prices of raw materials. As the prices of natural and synthetic fibers rise, manufacturers may face pressure to maintain profitability while keeping prices affordable for consumers.