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0 Create a Blog: – Create a blog for your site, update that with fresh content and get links from. Also submit your blog in some of blog directories and get some other inbound link too.
SEO news Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I’m getting there. Didn’t I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let’s start with our own backyard. Your thinking…Yea, yea I know “As momma always told you.” Yep. See your getting it!
Honestly, the first client I found kind of fell into my lap through one of my blogs. I offered to do some web design and advertising for them on the blog, and Pinterest they asked me if I knew how to get them higher in the Google rankings. To which I replied “Um… yea, I kinda do.” Web design + SEO and Internet Marketing = a very powerful money making combo. After that it spread by word of mouth, and a few inquiring emails.
Conversion Analysis – Of course, with any business, you are in it to make money. While it is okay and natural to lose money on some of your SEO strategies, it is also important that you do not lose money on a long term basis. You must have a positive Return on Investment, and you must be implementing procedures that will create a positive ROI. Web analytics is a great tool to help you determine which SEO strategies work and which ones do not. Remember that just because something works for someone else, it may not work for you. Vice versa, a strategy that works for you, may not work for someone else. The key here is to test every strategy first and see where it takes you!
Here’s a good example of what I’m talking about “Click here to learn the best dog training techniques that the experts don’t want you to know about” this is a terrible meta- title. Out of 14 words in that title only 2 is what you want to rank high for, but they are the most sought after words in that niche. 7 best dog training techniques focuses more on search engines while still pulling in your readers.
Speed of the site – When discussing SEO tips for small business, speed of the website needs special mention. Traffic towards your page is directly proportional to the speed. Faster the site loads, more traffic visits the page.
This means traditional SEO optimization will not matter as much. Ranking will eventually be dead. Things like traffic, analytics, bounce rates, and so on will count more. The more unique traffic your website have the better you will do. Spammy traffic from paid bulk traffic site will not be as well regarded as it has been in the past.
