Google Ads, formerly Google AdWords, is one of the most powerful tools for advertising online. Users can use it to present their website to customers in the best possible way. Google Ads Campaigns allow for the promotion of products and services through Google’s vast range of search results, video websites, mobile apps, sites like maps, shopping listings, and more.
The webmasters are responsible for selecting the best type of campaign that fits their brand strategy, investment budget, and marketing objectives. The ads and goals of different types of campaigns are distinct. Search campaigns allow text ads to be placed in search results, while video campaigns promote videos on YouTube.
How to Create a Google Ads Campaign
It is important to check the following before you start a Google Ads Campaign:
- Use an online tool to verify search volumes and research keywords if your target audience searches for products on Google or other search engines.
- Are the people who are searching for your terms likely to buy products or services?
- You should consider whether you will be able to afford to advertise the keyword.
- Analyze your competitors to find out what they are doing right.
Follow the steps below when you are ready to create Google Ads campaigns that suit your preferences.
Visit your Google Ads website
Click on “Start Now” to access the Google Ads site. Follow the instructions on the screen and register to create your Google Ads login.
- After you successfully create your account, click on “Create Your First Campaign” to begin.
Choose the type of campaign and choose a name for it.
Choose from the different types of ads to determine the websites where your clients can find your advertising. Three types are available:
- Search Engine: Text Ads that Appear on Results of a Search
- Video Ads on YouTube
- Local Promote your locality through a variety of channels
- Images displayed on web pages
- Shopping: Product listings on Google
- App: Advertise your app across multiple channels
- Discover: Advertising in online feeds
- Smart: Condense your campaigns
Select the type of campaign. You will be shown the most suitable options for your campaign if you have decided on an objective. Select a subtype that is appropriate for your campaign. You will be redirected to another page when you click on the Continue button.
Create ad groups and then create ads. Look at the messages to see how you can modify certain settings in order to prevent your ads from running. Be sure to fix the problem before publishing your campaign.
Give your campaign a name that is appropriate. Names must match the product or service that you are marketing.
Location Insertion in Responsive Ads
Advertisers can choose a large or small area for their advertisement. This could be an entire city or country. You can also focus on a particular area by using latitude/longitude coordinates.
This stage requires that you have a good understanding of where your customers are located. Local Businesses, for example, are more likely to target their customers in the region they operate. People who sell their products to US consumers will target the United States. Business owners in other countries will need to create multiple campaigns for countries with high sales, or areas where there are the most people.
What Should A Daily Budget Be?
Beginners are advised to set a low budget until they become proficient Google Ads users. Start with a low budget and gather information. Then, you can expand your budget to what is best for Google ads campaign management. Google Ads will most likely exceed your daily budget. It is important to monitor your campaigns and adjust your budget weekly.
Choose your preferred payment method.
- You can make manual payments before your advertisement is live.
- You can connect your bank or credit card account with your account for instantaneous payments.
- Google offers monthly billing as an option. This offers credit lines to qualified business owners.
Include SEO Keywords in Your Website
It is tempting to use as many keywords as you can, but it is better to choose the most important ones to ensure that those who are searching for them are specifically looking for your product. This would allow the user to narrow down their search by limiting the number of terms.
How do I change the landing page for an ad?
Your targeted keyword should be included in one of your Google ads headlines to encourage customers to click on your link. You should choose a keyword that you believe the customer would type into Google’s search box.
Follow these steps to create the search ad
- Enter the URL you wish to be the last one. You can enter the URL that you want your viewers to visit after they click on the advertisement.
- Create 3 headlines to appear in your text.
- To explain and convince others of the importance of your service, write a short description that is no longer than 30 characters. Then, describe your product’s benefits, before concluding with a call to action.
- You can track visitors to your site by adding a tracking parameter.
- Create an advertisement by clicking the Done button.
- You can now add more ads to your group by clicking the new button.
- Continue after saving.
Direct visitors to the landing page most in line with your advertisement. Instead of sending users to your homepage, direct them to an offer landing page.
The set conversion tracking
You should also set up conversion tracking in your business. Google provides these options for tracking conversions.
- Leads from web forms, like quote requests
- Online shopping carts are a good example of e-commerce purchases.
- Calls from your ads can be similar to those made by a phone number on the advertisement
- The number listed on your website is the same as the phone number you use to make calls.
- Imports of sales from the Internet
How To Review, Publish, or Delete Ad Proposals In Ads Manager
Review the alerts and correct them. Correct the issues that are highlighted. Common issues include the following:
- Billing issues
- The final URL is invalid
- Advertisements that lack the correct keywords or do not contain them
Fix the problem by clicking the fix button. You can now publish your ad after you have established the conversion tracking options and fixed any issues.
Tip: Connect your Google Analytics account to your Google Ads account to gain more insight into how your visitors react to your ads. Google Ads Campaigns also reveal the number of people who clicked on your ads. The integration of Google Analytics with Google Ads allows you to track what visitors do after they arrive at your site.
The Conclusion
A Google Ads Campaign is a great way to learn about the system and discover what works for you. It also allows you to promote your business. Join the Simplilearn Digital Marketing Post-Graduation Program to enhance your knowledge, and stay ahead of the competition. You will learn from experts in the industry and propel your business forward.
