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0 Shampoo Market to Reach USD 56.59 Billion by 2032; Consumer Awareness and Demand for Toxin-Free Hair Care Products Drive Market Growth
Market Overview
According to Fortune Business Insights™ the global shampoo market size was valued at USD 36.27 billion in 2024. The market is projected to grow from USD 38.23 billion in 2025 to USD 56.59 billion by 2032, exhibiting a CAGR of 5.76% during the forecast period.
The global hair care products market is fueled by the desire for healthy, shiny, and stronger hair, particularly among teenage girls. Shampoo, a viscous liquid used for cleaning hair, plays a significant role in meeting these hair care needs.
Major Players in the Market
Procter & Gamble, Unilever, L’Oreal, Shiseido, and KAO Corporation are the prominent market players. The global market is highly fragmented, with the top 5 players accounting for around 30% of the market share.
List of Key Shampoo Companies Profiled:
- L’Oréal S.A. (France)
- Unilever Plc. (U.K.)
- The Procter & Gamble Company (U.S.)
- Henkel AG & Co. KGaA (Germany)
- Johnson & Johnson Services, Inc. (U.S.)
- Coty Inc. (U.S)
- Estée Lauder Companies, Inc. (U.S.)
- Kao Corporation (Japan)
- Beiersdorf AG (Germany)
- Shiseido Co. Ltd. (Japan)
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Segments
Added Benefits of Non-medicated Products to Gain Popularity
By product type, the market is divided into medical/special-purpose and non-medicated/regular.
Non-medicated segment is expected to hold a significant market share due to their wide applications. Hair wash products with detoxifying properties, cuticle nutrition, smoothing, and scalp balancing are gaining popularity for their added benefits.
Convenience and Pump Dispensers Drive Demand for Liquid Hair Care Products
By form, the market is categorized into solid, liquid, and others such as foam and paste. Convenience and easy application drive the demand for liquid hair care products. Pump dispensers further support segment growth during the forecast period.
Rise of Household Usage Drives Dominance of Hair Wash Products
By application, the market is bifurcated into commercial and household. The dominance of the household segment can be attributed to the widespread use of these products as personal care items by a large population, including babies and kids.
Hypermarkets/Supermarkets to Dominate Owing to Preferred Destination for Personal Shopping
By distribution channel, the market is classified into hypermarkets/supermarkets, convenience stores, online channels, and others.
Supermarkets/hypermarkets attract customers with brand comparisons, discounts, and perks, making them popular for personal care shopping.
They provide a convenient and comprehensive shopping experience.
From the regional ground, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage
The research report presents a comprehensive market examination, emphasizing crucial elements, including the competitive environment, distribution channels, and prominent product categories. Furthermore, the report provides valuable observations on market trends and significant industry advancements. Apart from the aforementioned factors, the report encompasses numerous variables that have bolstered market expansion in recent times.
Drivers and Restraints
Rising Hair Related Concerns Drive Market Growth
Various factors such as climate variations, occupational factors, dietary habits, and more can contribute to scalp health deterioration. As a result, the increasing prevalence of hair-related concerns across different age groups and the need for effective hair nourishment are expected to propel market growth in the coming years.
However, increasing awareness regarding the detrimental impact of chemical ingredients in hair care products may pose a challenge to the shampoo market growth.
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Regional Insights
Asia Pacific Driven by Growing Consumer Base and Strategic Product Offerings
The Asia Pacific market’s strong position can be attributed to the growing millennial and Gen X population and their increasing expenditure on hair care products. Additionally, market players are focusing on expanding their reach by targeting the rural population by introducing affordable sachet packaging, which helps enhance market penetration.
The North America market is primarily propelled by the increasing presence of hair studios, spas, and salons in the U.S. and Canada.
Competitive Landscape
Established and Local Companies Compete for Consumer Attention by Offering Novel Products
The market consists of well-known brands and local companies, leading to intense competition to increase the shampoo market share. Established brands such as Unilever’s TRESemme position themselves as offering salon-style effects to attract a larger consumer base.
Key Industry Development
- September 2024: Fenty Hair, a U.S.-based haircare brand, launched its new range of nine reparative hair care and styling products at 700 Sephora stores in North America, a leading retailer of personal care & beauty products.
- July 2024: Kerasoul, a brand of Seasoul Cosmetics, launched a new haircare range, including a detoxifying shampoo and protein collagen conditioner. According to the company, the new range is made using organic and non-toxic ingredients.
- April 2024: Johnson’s Baby, a baby care brand of Johnson & Johnson Services, launched its Milk Moisturizing Shampoo, a new product line that is free from added parabens, dyes, sulfates, and phthalates.
